Shift to Subscription for On-premises Workspace Perpetual Licensing

Time is running out! Get ready for the shift to subscription model


Earlier this quarter, Citrix announced the end of availability (EOA) of perpetual licenses for our on-premises digital workspace solutions effective October 1, 2020. To ensure our partners are aware of this change, customers received an email on July 30 highlighting the changes.


Use this opportunity to drive customer conversations about moving to the cloud, and work with your customers to ensure they are budgeting appropriately for any 2021 expansions using cloud or on-premises term licensing in their annual planning process.


Leverage the following resources available to partners and start the conversations with your customers today!


  1. What’s New with Citrix Workspace (blog)
  2. Subscription-based Licensing Makes it Easier to Buy Citrix Solutions (blog)
  3. On-Prem Subscription Updates (12 min video)
  4. End of Availability (EOA) 2020 H2 Promos and Programs (ppt)
  5. Customer-facing email template (doc)
  6. Citrix 2020 H2 Promos and Programs for Partners (ECC course)
  7. Digital Workspace Perpetual Offerings EOA Partner FAQs (pdf)
  8. Run Rate Promotion for Partners in EMEA (pdf)
  9. Cloud Transition and Trade-up Double Drive Promotion (pdf)



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